Branded Evolution and Camacho Cigars Team Up to Achieve…
Branded Evolution and Camacho Cigars Team Up to Achieve Unprecedented Buzz in Cigar Industry Through Online Branded Entertainment Series and Social Media Campaign
Sixty-three Percent of Participants Watched Entire Four-Part Branded Entertainment Series
NEW YORK, May 6 /PRNewswire/ — Branded Evolution, a digital agency specializing in online branded entertainment, today announced “The Black Band Project,” an integrated marketing campaign launched with leading cigar manufacturer Camacho Cigars, exceeded its sign-up goals by more than 500 percent.
“For an industry that does not take well to technology, the campaign outperformed our most optimistic goals for traffic and conversion,” said Dylan Austin, Camacho’s director of marketing. “This success was due in large part to an engaging series of episodic content that drove 63 percent of initial viewers to watch the entire four-part web series.”
Camacho first conceived the concept for “The Black Band Project” in late 2008 and Branded Evolution was hired to develop, produce and distribute the online content. PlaceVine, a web-based brand integration service that connects marketers to top branded entertainment opportunities, facilitated the connection between the two companies.
The campaign objectives for Camacho included the creation of an engaging, opt-in viral marketing campaign, a successful permission-marketing opportunity that would double their age-verified electronic and home mailing lists, and an outlet to sample newly released products. A four-part web-series was created without mention of Camacho until the final “reveal” episode. The viewers followed the satirical Independent Cigar Review Bureau, a fictional agency, whose sole purpose was to educate the world about cigar selection, as they used humorous, guerilla-style tactics to enlighten three characters that represented the most common cigar misconceptions.
“We wanted to create content that would not only entertain viewers, but would also make them feel as if they were actually a part of ‘The Black Band Project’ and compel them to watch the entire series,” says Gino Tomac, Branded Evolution’s creative director who co-wrote and co-produced “The Black Band Project” with HLG Films, the producers of the critically acclaimed web series Break a Leg.
The distribution strategy was conceived to reach the everyday, adult cigar smoker. “Our plan utilized the power of Tremor Media’s targeted reach and in-banner video ad technology, coupled with a social media angle targeting cigar-industry influencers and aficionados. This pushed the campaign to appropriate outlets, allowing it to take on a life of its own in front of our ideal audience,” explains Dave Ford, managing partner of Branded Evolution.
From day one, the campaign captivated the cigar industry and generated sweeping buzz across the country, with thousands of cigar enthusiasts discussing who was behind “The Black Band Project” on social media outlets, including Twitter, Facebook, and cigar-industry message boards and blogs.
To view the video case study and all “The Black Band Project” episodes please visit: http://www.blackbandproject.com.
Camacho Cigars (http://www.camachocigars.com) founded in 1961 by Simon Camacho, was acquired by the Eiroa family in 1995. Now part of the Oettinger Davidoff Group, Camacho Cigars is one of the key players in the international cigar market. The flagship Camacho brand, made at Rancho Jamastran in Danli, Honduras, is comprised of 9 premium and super-premium line extensions: (Super-Premium: Diploma, 10th Anniversary Corojo, Liberty Series, Triple Maduro, Select)(Premium: Corojo, Coyolar, Havana, SLR). Camacho Cigars also has 7 core brands, including Baccarat The Game, America’s #1 selling premium cigar. For more information, please visit www.camachocigars.com.
Branded Evolution (http://www.brandedevolution.com) is a digital branded entertainment agency that works retainer-free, providing high-value, cost-effective marketing solutions to national advertisers. They create fresh, online entertainment using brand-integrated web video, or by coordinating sponsorship and/or product placement in pre-existing content. Branded Evolution also develops strategic distribution plans that can guarantee viewership by using measurable in-banner video advertisements. They manage brand-to-consumer interactions on popular social media platforms such as Twitter, Facebook, and Myspace, and through outreach to relevant social media influencers. Branded Evolution is comprised of a talented sales force from traditional and new media and is led by Founder and Managing Partner, Dave Ford. The company is based in New York City.
For more information, please visit www.brandedevolution.com or call 212-388-9123.
PlaceVine (http://www.placevine.com) is a web-based information service that facilitates brand integration transactions across film, television, and the web. We connect content producers that have opportunities for product placement and paid sponsorships, to agencies and brands seeking these opportunities. With marketer licenses starting at $145 per month per user, PlaceVine democratizes access to brand integration opportunities for a wide variety of brands, public relations agencies, media buyers, product placement firms and interactive agencies, among others. PlaceVine’s web-based Brand Integration Service takes the costs out of monitoring, accessing and managing integration deals, freeing brands and agencies to execute a greater number of high-impact, multi-platform marketing programs. PlaceVine is led by experienced Co-Founders Adam Erlebacher and Greg Neichin, both of whom previously held senior management roles at successful venture-backed technology startups. PlaceVine won The 2007 Wharton Venture Award and has received financing from NYCSeed and leading angel investors. The company is based in New York City and Los Angeles. For more information, please visit www.placevine.com or call 646-248-6607.
Tags: 2.0, band, black, branded, camacho, cigars, crowd, evolution, media, placevine, project, social, sourcing, viral, web
May 6th, 2009 at 1:27 pm
I thought you guys did such a GREAT job! I really enjoyed all the videos and hope to see more from you. Thank you
May 6th, 2009 at 1:27 pm
love it!
May 6th, 2009 at 1:30 pm
I watched all of them so where are my free cigars??? I was gonna use them as a gift for someone who had a baby!
May 6th, 2009 at 1:34 pm
I loved the videos. I’m so with you on all the posers that smoke cigars. I love cigars so much. I never leave the lable on. I love the look of the cigar plain. I just wish I could afford the Camacho as an everyday smoke. I’ve been hit bad by the economy so a Camacho is a special smooth treat. thanks
William (aka Todd)
May 6th, 2009 at 1:40 pm
Bravo to Camacho Cigars, this marketing campaign was pure genius. I loved watching all of the episodes and am looking forward to smoking a Camacho cigar soon.
May 6th, 2009 at 1:43 pm
Loved the Series, hoping for more!
May 6th, 2009 at 1:46 pm
So when do us 63%’ers get to try these smokes?
May 6th, 2009 at 1:50 pm
So what are you trying to tell me, am i not getting my Cigars or what. I signed up for The Black Band Project in good faith. I don’t want to cause any trouble, i just want to know what is going on.
May 6th, 2009 at 1:55 pm
I thought it was great! There are so many cigar “poser’s” out there it was great to see them exposed!
I love Camacho cigars anyway!
May 6th, 2009 at 1:55 pm
I watched the entire series and loved what you have done. This was an excellent marketing stratagy. I can’t wait to get my cigars.
May 6th, 2009 at 1:58 pm
Loved the series show more it was very entertaining.
May 6th, 2009 at 2:01 pm
Pure maketing genious. I wish I could think of something this original for my job. I dunno what you paid those guys from Branded Evolution, but whater it was…it was well worth it!
May 6th, 2009 at 2:01 pm
The series was great, I look forward to experiencing these great Cigars. -Thank you
May 6th, 2009 at 2:08 pm
I enjoed all the episodes, great job. Thanks for including me.
May 6th, 2009 at 2:09 pm
i thought the videos were very entertaining! i can’t wait to try the cigars you are going to send me!
jimi harigan
May 6th, 2009 at 2:10 pm
Have completed the Black band Video viewing project…When will I recieve my cigars??? It’s been weeks!
May 6th, 2009 at 2:11 pm
This otherwise widely successful marketing campaign could backfire if the cigars are not sent in a timely manner – consumers are irrationally impatient sometimes.
May 6th, 2009 at 2:13 pm
This was a very entertaining series of…commercials. I actually anticipated each one. I am looking forward to my first Camacho Cigar. Oh…and don’t forget a 27 year old glass of Laphroaig to compliment my Camacho.
May 6th, 2009 at 2:15 pm
I thought the episode’s were really funny! Great job
May 6th, 2009 at 2:18 pm
I didn’t get the last Black Band video, when was it sent?
May 6th, 2009 at 2:24 pm
I think this showed Camacho that there are a lot of younger cigar smokers out there.
I just dont hope they try to cater to us TOO much.
May 6th, 2009 at 2:27 pm
even though my hi-speed cable connection would stop every 5 seconds while I was watching, I continued to ckick my mouse to watch all 4 videos ! Can’t wait for the cigars !
May 6th, 2009 at 2:32 pm
These were good videos, enjoyed them all. Funny, no mention in the press release about the “Free Cigars” offer. Wonder if we all were just lured here so they have advertising numbers to release, or if we will actually get our free cigars.
May 6th, 2009 at 2:34 pm
You guys rocked in the videos I was laughing so hard, I thought it was a great idea to do the videos as it got alot of attention and it kept me on theedge of my seat that I could not wait for the next episode. Thank you for the Laughs and intertainment you guys did a hello of a JOB!!! I cant wait to experience my first Camacho cigar, Do you think you will be doing any more videos in the future? again thanks guys you ROCK!!!
May 6th, 2009 at 2:35 pm
The videos were very entertaining, and reminded me of some cigar smokers I have been associated with… Looking forward to enjoying a Camacho cigar soon, and finding a great smoke at a decent price!
May 6th, 2009 at 2:38 pm
so funny looked like those guys were gonna have dirty britches
May 6th, 2009 at 2:42 pm
Great series and very truthful. Have to admit I have never tried you cigar but am now looking forward to them. good job by the agency
May 6th, 2009 at 2:47 pm
It was a cool campaign. Good job to all involved. I hope Camacho’s cigar blends are equally as innovative.
May 6th, 2009 at 2:49 pm
I thought Camacho was behind the videos and got that confirmed at a cigar href I attended last week. The videos were great and it was a great project. Can’t wait for the cigars to come in the mail!
May 6th, 2009 at 2:50 pm
I agree with you. I don’t go by mag reviews. I smoke ISOM and Domestic. I smoke what I like and not to impress. And I don’t care what the price is. I smoke a $2 stick if I like it. The point you made is so true. Thanks for the work.
May 6th, 2009 at 2:54 pm
Yeah I hope we get the cigars soon I don’t think I have any camacho cigars so this should be interesting. But now that I know who is doing this I can probably figure out what cigars I am getting. Unless they are new cigars/brands then I guess that would still be a surprise.
May 6th, 2009 at 2:58 pm
The videos were funny, and I enjoyed all 4! Thanks!!!
May 6th, 2009 at 3:04 pm
I loved all the videos, they were awesome. I can’t wait to try those cigars… I hope they get here soon.
May 6th, 2009 at 3:12 pm
I watched all four episodes, they were very funny. I have never had a Camacho cigar and can’t wait to try them. If the cigars are as good as the videos were funny I will be hooked.
May 6th, 2009 at 3:12 pm
Very unique ! I enjoyed each episode .
Hope the cigars get here soon, I am anxious to try them !
May 6th, 2009 at 3:13 pm
The videos were great, I can’t wait to try out the cigars. I hope you send them soon.
May 6th, 2009 at 3:32 pm
Watched all four in order of e-mails sent. Please let me know when the smokes will be arriving?
May 6th, 2009 at 3:33 pm
Cigars shipping soon, thanks to everyone for their participation!
May 6th, 2009 at 3:39 pm
watched all 4 great advertising, can not wait to try the cigar
May 6th, 2009 at 3:44 pm
Camacho did a fantastic job, however they need to make one more video for all the whiners here asking where their “freebies” are. Have you no shame? For those so-called cigar smokers . . . I’m embarrassed. I hope your cigars last longer than your patience. My thanks to Camacho!
May 6th, 2009 at 3:54 pm
Loved the videos!! Don’t forget about the women out there who love a good cigar. Can’t wait to share the Camachos with my husband!!
May 6th, 2009 at 3:58 pm
hello i saw all 4 videos and i like it. i want to try this cigars and if i like buy. i still not receiv free cigars. i still waiting.
you sincerely Laura
May 6th, 2009 at 4:02 pm
I watched all 4 videos and was entertained, so where are my cigars and when should we all be getting them?
May 6th, 2009 at 4:11 pm
Great job on the videos to everyone involved. I am a big fan of Camacho cigars and was glad to find out who was behind the campaign.
May 6th, 2009 at 4:11 pm
Video’s were Great! Camacho and Branded Evolution,congrats to both of you,for a Great JOB!
Ernie
May 6th, 2009 at 4:16 pm
This was a fantastic effort on everyones part , to team these two types of occupants . Keep up the good work team mates .
May 6th, 2009 at 4:20 pm
Very entertaing..thanks
May 6th, 2009 at 4:25 pm
The entire video series was fun to watch . . good points were made and at the same time it was entertaining and funny . .
May 6th, 2009 at 4:36 pm
can’t wait for the Cigars to arrive!
the vids where well acted!
you should make more videos,
the interigations and stereotypes where great!
May 6th, 2009 at 4:40 pm
I actually miss the videos, they were cool and i would watch more,for more smokes of course.:-)
May 6th, 2009 at 4:44 pm
I hope the cigars are as great as the ad campaign. Wonderful, witty, and wild….Thanks.
May 6th, 2009 at 5:29 pm
You didn’t need these videos to sell me your cigars – they’re already among my favorites! This was nicely done & thoroughly entertaining though. Thanks for the originality.
May 6th, 2009 at 5:33 pm
LEARN MORE EVERY TIME I READ YOUR E-MAILS. THANK YOU !!!!!
May 6th, 2009 at 5:35 pm
Hello, All very enjoyable. Thank you. I’m hoping to receive the cigars to present to my husband on Fathers’ Day.
May 6th, 2009 at 5:38 pm
Like the story line , you guys did a GREAT JOB.
May 6th, 2009 at 5:49 pm
I enjoyed the campaign also. Like a few others, though, it would have been even better with a little more info. Like about a ballpark figure on when the cigars will arrive. Still i look forward to getting them.
May 6th, 2009 at 5:52 pm
YA I WATCHED ALL OF THEM SO WERE IS ME CIGARS??!! WHAT YA DO IT FOR A JOKE SO PEOPLE WOULD WATCH THE SHOWS??!! THAT IS MEAN IF YA DID!! SO PLEASE SEND ME ME CIGARS!!!!!
May 6th, 2009 at 6:04 pm
your video’s were funny yet interesting that you people would go go those lengths to advertise your cigars i realy am antissipating on smoking and relaxing with my cigars if and when they arrive thank for the oppotunity to try them free
May 6th, 2009 at 6:11 pm
Cool videos! I don’t know if I like them until I get the chance to try one. Are you still sending me some cigars?
May 6th, 2009 at 6:11 pm
The whole 4 part series was very over the top. Definitely knew all the facts and details. Great promo. Still waitin on those fine cigars. Can’t wait to taste them. ( wink )
May 6th, 2009 at 6:40 pm
Loved the campaign. Wouldn’t mind getting those videos on a regular basis. The campaign was nothing short of genius.
May 6th, 2009 at 6:57 pm
Videos were great. Love the cigars.
Kind of wondering where my free cigars are though…..
May 6th, 2009 at 7:21 pm
This was about the neatest way to do a marketing strategy I have ever been able to take part in…Very specific and well thought out plan…Congrats and looking forward to receiving the Cigars…Thank You
May 6th, 2009 at 7:22 pm
Watched them all and love it! Now waiting to try them!
May 6th, 2009 at 7:34 pm
good videos cant wait to try what sounds like a really good smoke.
May 6th, 2009 at 7:47 pm
I Loved the videos, but where are my free cigars?
May 6th, 2009 at 7:49 pm
Loved it! Great Campaign!!!!
May 6th, 2009 at 7:58 pm
I am waiting for the cigars that were promised when I signed up.”watch all 4 videos and we will send you some cigars to try”. All the people on the cigar forums have been waiting to see if this was a joke,we were promised cigars to try,I would like to see you honor your promises.
Your experiment was a success,I applaude your nerve,and hope you benefit from the expenditure.I also hope it does not become a negative thing because you promised cigars to so many people.
I look forward to hearing from you and receiving your cigars,,,Tom Bullock
May 6th, 2009 at 8:10 pm
I personally enjoyed the videos, the free cigars coming in the mail are just an added bonus!
May 6th, 2009 at 8:18 pm
I watched all the videos! Ya’ll did a good job, funny yet informative.. When do I get to try these cigars??
May 6th, 2009 at 8:27 pm
Enjoyable & clever but do hope you will follow through with the sample cigars.
May 6th, 2009 at 8:44 pm
Waiting for cigars for husband.
Thank you
May 6th, 2009 at 9:01 pm
The Videos were great, I looked forward to them every week. I sort of miss them. They worked, I bought a few Camacho’s yesterdsay local shop had a promo buy 3 get a free baseball cap. I could not resist.
The first one I tried was great, I look forward to the other two.
May 6th, 2009 at 9:02 pm
Thought this was an ingenious idea. It kept people interested and was quite amusing at times.
People will go to only certain lengths for freebies. This was well thought out.
I am looking forward to my cigars. I would do it again.
May 6th, 2009 at 9:07 pm
I really enjoyed the videos. Have never had a Comacho but looking forward to trying them.
May 6th, 2009 at 9:14 pm
i enjoyed all episodes,now i want to enjoy me a good smoke!
May 6th, 2009 at 9:15 pm
enjoyed films,now waiting to enjoy me some smoke
May 6th, 2009 at 9:19 pm
How clever and convincing! Can hardly wait to try them. I’ll comically remember the videos with each light-up
May 6th, 2009 at 9:20 pm
good stuff… entertaining and enlightening. very much looking forward to tasting these cigars.
May 6th, 2009 at 9:21 pm
How clever and convincing! Can hardly wait to try them. I’ll comically remember the videos with each light-up.
May 6th, 2009 at 9:23 pm
Wonderful job with the ads, I was really entertained. My only problem is it is so hard to get the damn stores around here and I really would love to try the Legendario, a $5 Camacho would become my every two weeks smoke.
May 6th, 2009 at 9:25 pm
How clever and convincing! Can hardly wait to try them. I’ll comically remember the videos with each light-up
May 6th, 2009 at 9:31 pm
The videos were enlightening and entertaining. Can’t wait to try the nice cigars…
May 6th, 2009 at 9:52 pm
The videos were enlightening and entertaining. Can’t wait to try the nice cigars!
May 6th, 2009 at 10:36 pm
Thanks!
May 6th, 2009 at 10:52 pm
saw the first 2 went out and got 10th anniversary and loved it. gotta see more
May 6th, 2009 at 11:04 pm
I thought it was very good,they did a great job with the videos.
May 6th, 2009 at 11:45 pm
Good ad campaign! A little corny, but entertaining non the less. Been waiting on the smokes for some time now…
May 7th, 2009 at 12:11 am
Great Campaign!
When should we expect our cigars?!
May 7th, 2009 at 12:16 am
Entertaining videos – cubans are not always the best!
May 7th, 2009 at 12:31 am
cant wait to try,get them in the mail already!!!!! thanks again
May 7th, 2009 at 1:01 am
Funny campaign. When are the cigars coming?
May 7th, 2009 at 1:03 am
i love it!!!!!!!!!!!!
May 7th, 2009 at 1:45 am
Great videos, can’t wait to try out the cigars now. I’m excited! The Camachos will be my first!
May 7th, 2009 at 1:51 am
These videos were done really, really well. They were viral without being confusing. Kudos. Can’t wait to try the cigars.
May 7th, 2009 at 2:02 am
I cant wait to get my cigars and roll a fatty boom-batty-blunt. C’mon I know you guys are gonna do the same thing. Juggalo!!!
May 7th, 2009 at 2:11 am
Yeah it was pretty Edgy using the young guys I also watched all four so where are my free Cigars?
May 7th, 2009 at 2:47 am
Thought all the videos were pretty interesting and got a kick out of all of them!
May 7th, 2009 at 3:55 am
Was only slightly amused while watches your videos. I understand the point, but I thought they were raw and unprofessional. There are other avenues you should try to get your point across instead of trussing some men up and interrogating them. Also, why only men? Women smoke, too. Anyway, the best of luck with your future marketing attemps for Camacho. I hope the cigars are better than the advertising.
P.S. Are you going to put a link in so it would be possible to place it on MySpace instead of Twitter?
May 7th, 2009 at 4:04 am
On second thought, I’m not sure I even want to try your Camacho cigars. I just finished browsing your sites and am getting the impression that your advertising is sexist. Why do you portray your calendar models like that and where are the male models? I guess you think only men like “eye candy”. I’d be looking for another advertising manager right quick.
May 7th, 2009 at 7:01 am
Loved it!!!
Can’t wait for more from Camacho…
May 7th, 2009 at 7:06 am
Wow… tough crowd here! If you had read on the site it stated that the cigars would be shipped out in early May sometime. Have some patients folks!!! Thanks for some great entertainment Camacho!
May 7th, 2009 at 7:37 am
Excellent campaign! Every video was very entertaining and, like everyone else, I’m looking forward to getting my cigars, but jeez people, learn to have a little patience.
I do remember reading that it would be several weeks before we received them.
Anyway, great job to all involved!
May 7th, 2009 at 7:46 am
good job
May 7th, 2009 at 7:55 am
I found the ads great and very entertaining. Honestly, I watched all 4 now I am waiting for my free one.
May 7th, 2009 at 8:45 am
I watched ALL four episodes—-so where are my cigars?
May 7th, 2009 at 8:53 am
Really cool job>
May 7th, 2009 at 9:09 am
I didn’t know what to think at first, but the 2nd episode really got my curiosity. I had to finish watching all episodes of the “Black Band Project”
Great marketing, yet different, which made it interesting. Good Job.
May 7th, 2009 at 9:19 am
Having read much of the above, I assess patience is a virtue sparsely resident in our society. However I enjoyed all of the episodes, and I’m one of those who thinks the campaign was pure genius. My favorite bit was the “Rediculousnessness…” banter. If the Academy Awards had a category for 5 second comedies, the two BBP actors would have Oscars.
May 7th, 2009 at 10:21 am
I enjoyed all four videos and liked the point they made concerning a real cigar smoker. Looking forward to receiving cigars for my husband. Thank you for the opportunity of trying them free. Great Advertisement technique.
May 7th, 2009 at 10:25 am
I enjoyed all four videos. Looking forward to receiving cigars for my husband to try them. Great Advertising technique.
May 7th, 2009 at 10:30 am
I thought this was a novel concept. It really got my interest peaked. I watched all 4 episodes and thought they got better with each one. I can not wait until I get my cigars. Keep up they good fight for the education of good cigars.
May 7th, 2009 at 12:20 pm
Nice history lesson too. I admittedly WAS the Cuban guy (in conversing).
I mean, hey I was on Route 66 and picked-up 4 for $10.00 at a mom and pop general store few years ago, and haven’t found that taste since. Maybe one of the samples coming.
May 7th, 2009 at 12:44 pm
the ads were very entertaining. i hope you’ll be sending your famous cigars
May 7th, 2009 at 12:46 pm
great job. keep up the good work
May 7th, 2009 at 1:02 pm
I enjoyed the series of vodeos. When will I receive the cigars??
May 7th, 2009 at 1:03 pm
Well, no wonder you guys over-exceeded your limit. With cool videos like that, I was totally amused. LoL! I look forward to trying these cigars now! The sarcasm in the videos was a great audience catcher.
~M~
May 7th, 2009 at 1:42 pm
I enjoyed all episodes.Where are my cigars?
May 7th, 2009 at 2:41 pm
loved the videos , now I am waiting to try out the cigars .. so when can we expect to smoke those babies that are better than the cuban which are crap anyway … Ive been looking at my empty mailbox everyday and taking it like a man …
May 7th, 2009 at 4:21 pm
loved it!!!
May 7th, 2009 at 4:36 pm
Too much fun! Now just staring at my mailbox….
May 7th, 2009 at 4:50 pm
I loved all the videos! They kicked butt and were so funny but very true! So when do the 63% of us get the awesome smokes?
May 7th, 2009 at 4:55 pm
Yeah, all in all very entertaining and informative.Hate going to my local shop because of people just like the videos.With the people trying to stop smoking in public where i live ,it would be nice to go out and not be bothered by posers.
May 7th, 2009 at 5:14 pm
This was very cool. Loved the edgy “film noir” thing and it was laugh out loud funny in parts. Great campaign.
May 7th, 2009 at 5:27 pm
Camacho teamed up with Brand Evolution created a great marketing job. Camacho was already a rather large branded smoke, however the series of clips you guys and gals put together was incredible. I be certain to keep Brand Evolution in mind when I’m ready to market an item (not cigar related) in the short term future. You just brought Popieil in to the 21st century. Hey where’s my sticks…I want to go fishing and have a smoke:) Thanks for the opportunity to particapate .
May 7th, 2009 at 7:58 pm
The videos were very entertaining. I couldn’t wait for the next one a week later. All four were very well made. Don’t forget about me when you begin shipping the samplers. I’m looking forward to trying a new brand.
May 7th, 2009 at 8:53 pm
I can’t believe all the morons whining about a few free cigars. The man said they would be shipped in mid May. I guess they can watch videos but can’t read.
May 7th, 2009 at 9:21 pm
The shows were informative and imaginative, But come on where’s the smokes! I was just reading how excited everyone was because you surpassed your expectations of people signing up to listen! Sooo now lets our end of the Bargin! Thanks. Keep up the great work!
May 7th, 2009 at 9:56 pm
going to send my cigars to my son who is a Marine serving in Iraq.
May 8th, 2009 at 4:56 pm
I really enjoyed watching all of you. It was a real good job.
May 8th, 2009 at 5:07 pm
What a wonderful idea! I loved the videos and thought the whole campain was pure genius.
May 8th, 2009 at 7:09 pm
I loved the video all-in-all. I love the look, smell and taste of cigars. I have not had the pleasure or the opportunity to try a Camacho Cigar. I will be watching for the cigar to show up in the mail.
May 9th, 2009 at 12:49 pm
Although I mentioned it in a joking way, I agree with comment #128 from Steve. It’s just a few sticks and after the great success of the Camacho and Brand Evolutions marketing team lay back and give them a chance to get it together. To me it’s incredible what the return factor was on this promo, 63% is fantastic, when you think about factory rebates the last figures I remember is less than a 25% return at best. Think of this promo as a factory rebate and it blows away any factory rebate marketing in modern business economic history. I’m most impressed with the marketing figures rather than having to wait for a few sticks. Consider this a factory rebate and you didn’t spend a dime unless you’re using an ancent dial up connection.
May 9th, 2009 at 1:10 pm
Hello from Russian. This “Great series” is very very very good job! I love it! Andry.
May 9th, 2009 at 1:51 pm
Loved the episodes. To tell you the truth, all them folks were me back in the days when I first started smoking cigars…but you have informed and educated me to try something new to my liking… Thank You for inviting me.
May 10th, 2009 at 6:47 am
What I went through to view all the videos was a challenge to say the least. I look forward to my rewards. Thanks for the oportunity and for a great product.
May 11th, 2009 at 2:36 am
Great campaign!!! Have to say I’m excited to try your cigars!! I watched each episode a couple of times!!! Hope to see more of your work in the future! Will be checking the mail!! Thank-You!!
May 11th, 2009 at 10:06 am
looking forward to puffing on one.
May 11th, 2009 at 2:39 pm
Thanks for the invite to watch the videos – I found them very entertaining and clever. I’m looking forward to trying the smokes!
May 11th, 2009 at 11:22 pm
Cant wait to try one!
May 15th, 2009 at 12:26 pm
So I watched the vids..they were pretty cool…but like the other are saying where are the cigars? I was hoping to taste them unless sad to say you guys are the posers for telling all us men that there were free cigars only to lure us in and then you want us to order something…
May 17th, 2009 at 9:54 am
Hey Camacho!
Pretty cool videos IMO. I’m looking forward to trying your cigars. I don’t recall having tried any in the past, but hey, I forget stuff and they’re not in my log yet.
I was wondering, how many cigars you’re having to ship out and the cost? Though that may well be “classified”.
I hope this campaign is everything you hoped it would be.
Respectfully,
nozero
May 20th, 2009 at 2:59 am
[...] Branded Evolution and Camacho Cigars Team Up to Achieve… | Camacho … [...]
May 20th, 2009 at 1:48 pm
where be my cigar >:|
May 21st, 2009 at 12:17 pm
Where are my Camacho Cigars?????
May 24th, 2009 at 10:03 pm
As with all the others, I loved the videos. Really kept you hooked and waiting for the next one. Great thinking, do it again and again! Hold a siminar to teach other companies how to market the same way. Im a marketing man, heck, hire me, Ill do it for a few more great Camacho cigars, T-shirts, and other swag. I wait everyday for my mail, but realize that these guys had no idea how big this campaign would be. We all need to understand that its going to take a bit more time to compile all our info and ship out these smokes.
That being said…I wish I had a jeanie to blink the eyes and fast forward time.
May 26th, 2009 at 7:08 pm
Since my other reply was deleted, here it is at the end on May and still no cigars. Whats up with that?????
May 26th, 2009 at 11:42 pm
[...] Branded Evolution and Camacho Cigars Team Up to Achieve… | Camacho … [...]
May 29th, 2009 at 11:53 am
Thanks for the update…Looking forward to the cigars:)
June 14th, 2009 at 10:28 pm
has anyone received their cigars yet?
June 16th, 2009 at 3:02 pm
Just recieved my cigars, Will be trying the “A” Cigar tonight!
Thanks Camacho
June 16th, 2009 at 7:36 pm
Thanks for the smokes!
June 24th, 2009 at 10:31 am
Not yet, Amy. Still waiting.
June 24th, 2009 at 10:49 am
no cigars yet…
June 24th, 2009 at 3:42 pm
I signed up for the free cigars, but haven’t received any yet, either.
June 25th, 2009 at 6:00 pm
I’m not able to read the replies from Camacho on the inquiries about where are cigars are. In good faith I also watched every episode and took notes, was told I’d receive my cigars in a “few weeks”. Since ya’ll had my e-mail address anyway ( You sent me Black Band updates), why not send me an e-mail explaining what’s up?
Please keep the credibility in my view by taking care of this.
Thanks ahead of time,
Tim R
July 2nd, 2009 at 5:27 pm
I really enjoyed the videos but I am now wondering where the cigars are.I see some have received them. I personally think Camacho needs to let the rest of us know whats up with the deliveries for the rest of us. It has been a long wait with no information about whats happening.
July 17th, 2009 at 1:59 am
Loved the marketing on this, watched the 4 videos. I’m patiently waiting for the cigars. All that great marketing and then no challenge at the end. Please don’t fail us after a brilliant marketing concept.
Please give us an update. It have been 3 months since the 4th (final) video.
Waiting with cutter and lighter in hand.
July 30th, 2009 at 11:52 am
Ladies and Gentlemen, recieived the cigars on Monday the 27th and wow! they were terrific. I will certainly be buying a box or three in the near future. Looks like The Black Band Project was a roaring success and opened my eyes to your brands. I am very willing to participate in any future marketing campaigns! Thank you all and I wish you continued luck and prosperity. -Your newest customer for life, in Texas.
August 4th, 2009 at 11:53 pm
I still thought the video series was great. I am however starting to wonder where the cigars promised went to? I have been waiting and waiting for months and now August and never received my cigars. Starting to smell a marketing rat here. Any word from anyone else? Did you really receive your cigars?
August 13th, 2009 at 6:48 pm
Still haven’t gotten mine either.
September 12th, 2009 at 10:58 am
Well, it’s been a bit over 5 months now. Last I heard, I was to expect delivery on the coming weekend, however that was a month ago. Still anticipating they’ll come someday.