One of the most unique and creative marketing campaigns of the year was launched this month by none other than Camacho Cigars when they unveiled their “Black Band Project.” >> Click here to read the full article
Branded Evolution and Camacho Cigars Team Up to Achieve Unprecedented Buzz in Cigar Industry Through Online Branded Entertainment Series and Social Media Campaign
Sixty-three Percent of Participants Watched Entire Four-Part Branded Entertainment Series
NEW YORK, May 6 /PRNewswire/ — Branded Evolution, a digital agency specializing in online branded entertainment, today announced “The Black Band Project,” an integrated marketing campaign launched with leading cigar manufacturer Camacho Cigars, exceeded its sign-up goals by more than 500 percent.
“For an industry that does not take well to technology, the campaign outperformed our most optimistic goals for traffic and conversion,” said Dylan Austin, Camacho’s director of marketing. “This success was due in large part to an engaging series of episodic content that drove 63 percent of initial viewers to watch the entire four-part web series.”
Camacho first conceived the concept for “The Black Band Project” in late 2008 and Branded Evolution was hired to develop, produce and distribute the online content. PlaceVine, a web-based brand integration service that connects marketers to top branded entertainment opportunities, facilitated the connection between the two companies.
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Camacho Cigars announces new ad campaign for it’s upcoming launch of the 10th Anniversary Corojo. This ad like previous campaigns will have a candid feature of Christian Eiroa, President and CEO of Camacho Cigars. (more…)
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